Ciara will be performing at the 2014 Grammy After-Party event – and camera’s will be filming her as she prepares, to promote Degree Women’s “motionSense” stick deodorant.

It’s all part of the next chapter of Degree’s “Do:More” campaign, according to Unilever. The campaign highlights the journey behind a person’s pursuit of their goals.

Matthew McCarthy, senior marketing director, Unilever North America, commented:

“We are so excited to be partnering with Ciara again as we enter into the next stage of our ‘Do:More’ campaign leading up to the Grammy’s. This year, we’re putting a spotlight on the journey— the process each person goes through to improve while pursuing their dreams. As one of the most physical and talented performers in the business, Ciara truly puts our ‘motionSense’ technology to the test and embodies the ‘Do:More’ spirit that we want to ignite in everyone.”

Degree’s “motionSense” stick deodorant is the only antiperspirant deodorant that releases extra protection as you move – and utilizes exclusive “motionSense” technology in its formulation, which was developed to release “bursts of freshness.”

Ciara’s fans can visit www.degreedeodorant.com/grammys.
Connect with Degree at Facebook/DegreeWomen and Twitter.com/DegreeWomen.